CATEGORY

MARKETING

What Marketing Tools Do Industrial Companies Need?

Almost 78 percent of German marketing managers in industrial and service companies believe that the increasing importance of digital platform business models will change...

ROI: How To Calculate It And What It Is For Your E-Commerce

ROI, the acronym for Return Of Investment, is an essential parameter for those who want to invest in the digital sector. This metric can...

A Website For Your Business? Here Are Five Good Reasons

Many little organizations are not utilizing the web channel to lead their business. Indeed, even independent ventures with five workers or less need a...

Facebook And Marketing: An Essential Tool Now

Facebook And Digital Marketing: Visibility 2.0 Facebook and marketing: Facebook, like the major social networks, today plays a role of primary importance in the marketing...

Six Principles For Successful Branding

You have an extraordinary thought, a flourishing business, or perhaps you're a laid-out brand hoping to spruce up your message and reconnect with your...

The 3 Phases Of The Customer Journey On Your Website

More and more small and medium-sized retailers have taken the plunge and launched online stores, with omnichannel becoming the new norm and no longer...

Neuromarketing: The Last Frontier

For quite a while, we have known about Neuromarketing (yet in addition to Neuroeconomics); relax: there's no need to focus on some new mental...