The Influence Of Big Data On Search Engine Optimisation

For a few years now, the term has been gaining strength in the technological world, seeing its benefits in various fields.

And it is in SEO and digital marketing where this technology can be very beneficial for us.

Anyone who knows what SEO means and what it is for knows that it consists of using different techniques and configurations on the web to achieve the best possible positioning of our different pages in Google search results.

Thus, the optimum is to enter the 1st page in certain keywords, which you will choose in relation to search density and competition, since this way you will get a high number of visits, it is recommended to be able to position ourselves in the first 3 places.

And this is where Big Data can be of great help since you can use large amounts of user-generated data to design our SEO strategies based on this.

Let’s see some recommendations that can significantly improve your SEO.

1. Google Analytics

A simple data source to use that can constantly improve and evolve your website is Google Analytics.

Thanks to its metrics, you can analyze:

• Marketing campaigns that are aligned with the tastes and needs of your visitors.
• Understand the preferences of your users.
• Identify the reference sources of your traffic and know from where they access your website.
• Identify unusual traffic sources.

2. Google Search Console

Google Search Console is another tool with a large amount of data generated by your website, a very useful Google application for webmasters that will help you, among other things, to:

• Know the keyword combinations that are generating a greater number of visits to your website.
• Verify the loading time of the web and its indexing.
• Verify the most and least crawled URLs on your website.
• Identify the pages you are interested in that crawlers do not index.
• Check the usability of your pages.
• Indexed pages with broken links.

3. SEMrush

If you want to delve into SEO, SEMrush contains a series of tools that thanks to the Big Data it has can facilitate the positioning of your website.

It is very versatile since you can check the positioning you have in the different keywords that you use on your website, how your competition is positioned with respect to you, or the main backlinks (reference pages) where the traffic from websites you consult.

It is paid so we recommend that if you use it, you do a preliminary analysis of the information you need to get the best possible performance from it.

4. Web Audits

If you take advantage of Big Data during an SEO audit (we recommend doing one every so often) you will be able to obtain detailed information about the state and performance of your website and thus be able to use that data to know more about the authority of the page, a number of external links and per page or other factors.

Here you should also analyze from load times, the weight of images on your website, javascript optimization on your website, .. factors that are taken into account to position your pages and that thanks to these data obtained you will be able to improve in an obvious way.

You will also have to apply redirects to pages that you have changed or have removed, check the sitemap of your website and that everything is correct so that Google correctly indexes your pages, check the robots.txt so that certain sections of your pages are not blocked. website, as well as using the most suitable meta descriptions for your different pages.

Applying all these actions after reviewing the Big Data of your website, you will make the SEO of your website more effective.

Optimization And Relevance Of The Content

Because search engines have the ability to very carefully identify content, it is important for content creators to optimize their content. This should be done in a way that is accessible to search engines that used specific keywords with the intention of finding this type of content that must be relevant to the keywords, must address the search question or problem, and must do so effectively.

Google prioritizes the search for the most relevant and useful data through its algorithms, so your company should focus on providing its visitors with value and relevant information to be more likely to get the first places on the results pages of its engines. search. Your company will greatly benefit from the way Big Data helps SEO.

As you can see, Big Data makes it easier for search engines to analyze content and deliver the most relevant results for search engine needs. As a result, if your SEO is focused on creating valuable content that people are looking for, we will be in a privileged position to benefit from all this data that we have managed.

Final Conclusion

Therefore, if you want to increase visits to our website, get closer to the type of user you want to reach, and improve conversions, you should use Big Data tools.

Currently, with the enormous amount of information that exists and the increasing competition in the globalized world in which we are, you have to have control over all these aspects in order to analyze and execute the necessary changes so that your SEO strategy is the most effective. Something that you have been able to verify that Big Data achieves.