Digital marketing is any form of marketing or advertising that is delivered through digital channels: websites, social networks, mobile apps, email, search engines, and so on. Its advantage is that it is universal. A well-built strategy allows you to attract thousands of customers through one or more channels. A search engine ad, website banner, Youtube video ad insert, or Facebook ad post all help customers find your product, get to know it and make a buying decision.
Here are some reasons to choose digital marketing services for your business:
- Expands coverage. It is important for any business to constantly expand its customer base in order to scale and grow. Digital marketing allows you to reach customers locally, nationally, and internationally, expand into new markets and reach more people who are potentially interested in your product.
- Stimulates sales. Digital marketing is primarily about driving online sales and conversions, so if you want to sell online, digital marketing is a must.
- Increases income. Online marketing can include paid and (partially) free strategies, such as combining SMM (social media marketing) to work on branding and shopping ad campaigns on Google directly for sales.
- Reduces costs. Traditional marketing is usually more expensive than digital. Therefore, focusing on online marketing allows you to reduce your costs and at the same time achieve impressive results.
- Enhances brand reputation. Whether you’re a new company or an established company, it’s important to continually build brand awareness. Digital campaigns can introduce your brand to new audiences and help build a positive reputation with repeat customers.
The 5 most common types of digital marketing.
Content marketing is the creation and promotion of text, audio and visual content. That is, these are blog articles, social media posts, Youtube videos, podcasts, and other formats. A successful content marketing strategy engages and guides customers through all stages of the sales funnel.
What benefits can content marketing bring to your business:
- Increasing brand awareness;
- Building trust in the brand;
- Promotion of new products;
- Support and education of the audience.
Contextual advertising
Contextual advertising includes paid search advertising – the same ads in the search results of Google and other search engines – as well as display advertising: banners on websites and applications, video ads on Youtube, and so on.
What benefits can contextual advertising bring to your business:
- Increasing coverage and expanding the audience;
- Remarketing for customers who have already interacted with the site;
- Introduction of new products to the market;
- Branding.
Email Marketing
It can include everything from monthly newsletter ads to remarketing or general newsletters. In general, a digital marketing agency can use many other tools to develop a profitable company.
What benefits can email marketing bring to your business?
- Sales with good profitability;
- Reduction of marketing expenses;
- Reactivation of the client base.
SMM
Nearly 3 billion people use social media – and it just can’t be ignored! Social media is a great tool to connect with your audience more closely considering how integrated Instagram or Facebook is into our lives.
In addition to a huge audience, most social networks are good because they have a lot of information about users.
And this information is an opportunity for more accurate targeting by gender, age, interests, and other characteristics.
What benefits can social media marketing bring to your business:
- Increasing coverage and expanding the audience;
- Increasing customer loyalty;
- Remarketing – “catching up” with users who have already interacted with your site;
- Audience opinion management.
SEO
It is marketing through promotion in search engines. That is, how well you rank on Google and other search engines that your audience uses. Ideally, your site should rank in the top 10 results for business-relevant search terms. SEO involves changing and optimizing the content on a website; site structure; link building; optimization of technical aspects. Depending on the direction of your firm, there will be different promotion schemes, for example, seo for lawyers has more expensive leads and narrow keywords
What benefits can it bring to your business:
- Attraction of new clients;
- increasing brand authority;
- sales with good profitability.
No matter the size of your business, a Chicago digital marketing agency can help you grow and grow your business in any location: from Kansas City to Las Vegas. From PPC to social media, their strategies allow you to connect with your customers online and stay competitive. This way you can drive traffic and targeted conversions, which ultimately allows you to achieve your business goals.
